All comparisons

Groover vs Soundmango

Groover is best if you want to pick curators one by one, at about $2 each for a listen and a few lines back, whatever they decide.

Soundmango is best if you want one price for real promotion and honest feedback, and every cent back if no curator takes it on.

Soundmango vs Groover at a glance

Trust and compliance

Follows Spotify's rules on paying for playlists

What your money pays the curator for.

Soundmango

You pay for promotion and the curator's feedback.

No per-pitch fees. Curators decide for themselves whether to add your track.

Groover

Placements aren't sold. Your Grooviz pay the curator to listen and write back.

Groover's curator page: you get paid whether you decide to share the track or not.

Playlists vetted for real listeners

Soundmango

Every playlist is vetted, one playlist at a time.

Groover

Groover reviews every playlist curator before they can receive a track.

At least 1,000 likes and 20 tracks per playlist, with no bots or fake listening activity.

Playlists checked again after they join

Soundmango

Every playlist keeps a quality score that decides whether it stays listed.

Groover

Groover's zero tolerance policy removes a profile when they identify bots or fake listening activity.

Their pages describe the review itself as happening before a curator can receive a track.

Pricing and refunds

What you pay for

Soundmango

One campaign: a curator's feedback and a promotional post about your track.

Groover

A listen and written feedback of at least 15 words from each curator you pick.

2 Grooviz per curator, spent whether they share your track or not.

One price, paid once

Soundmango

No credits or packages. You see the price before you pay.

Groover

Grooviz at €1 each, 2 per curator and 4 or 6 for top curators.

Groover puts a successful campaign at 50 to 100 curators, which is €100 to €200.

Refund when no curator takes on your campaign

Soundmango

Every cent back.

Also when your track doesn't pass review, or no playlist fits it.

Groover

A pass spends the Grooviz.

They come back only for a curator who doesn't answer within 7 days.

Covered if a curator doesn't deliver

Soundmango

A replacement curator at no extra cost, or a refund for what wasn't delivered.

Groover

Grooviz come back automatically after 7 days when a curator doesn't answer.

They return as credits to spend on other curators.

Matching and acceptance

Playlists found for you

Soundmango

You set your criteria once, and your track reaches the playlists that fit.

Groover

You browse the curator list and pick each one yourself.

Only fitting curators hear your track

Soundmango

Only curators whose playlists fit hear it, and when one passes, the next one does.

Groover

You choose which curators fit your track, and each pick is paid.

2 Grooviz per curator, whether they share your track or not.

Time and effort

Time to get started

Soundmango

One offer. No pitching and no follow-ups.

Groover

You pick each curator, write a pitch, and buy the Grooviz for the run.

Groover's own guidance is 50 to 100 contacts per campaign.

Results

Feedback on your track

Whether you hear what the curator thought of your track.

Soundmango

The curator rates your track from 1 to 5 stars on a few parameters.

Groover

Written feedback of at least 15 words from every curator who answers.

Groover advises curators to listen to at least a minute before writing.

Spotify's rules on paying for playlists

Spotify's user guidelines don't allow accepting any compensation, financial or otherwise, to influence the content included on a playlist. On Groover the 2 Grooviz you spend on a curator pay them to listen to your track and write back. Groover's curator page puts it plainly: you get paid whether you decide to share the track, connect with the artist, or not. Their own FAQ says they don't sell placements and they don't sell streams, and that what you pay for is getting in front of independent curators, who then choose whether to add you. That is paying for consideration.

On Soundmango you pay for promotion and the curator's feedback on your track. Curators decide for themselves whether to add it, and approved tracks have an estimated 99% chance of landing on at least one playlist.

What Groover costs, and what happens to your money

Groover sells credits called Grooviz at €1 each, all taxes included, which their pricing page puts at about $1.07. Reaching one curator costs 2 Grooviz, and the top curators, under 3% of the list by Groover's count, cost 4 or 6. Their guidance is that the most successful campaigns contact at least 50 curators, which is 100 Grooviz, and that some artists go to 100 contacts or more, which is 200. Packs start at 46€ and bring the price down by up to 24%. Of every 2 Grooviz, 1 goes to the curator and Groover keeps 1 as commission. Grooviz also buy Groover Hype, which moves your track to the top of a curator's list.

The Grooviz are spent once the curator writes back, whatever they decide. They come back only for a curator who doesn't answer within 7 days, and they come back as credits to spend on other curators. Groover's terms add that individual users expressly waive the 14-day right of withdrawal that normally applies to services bought at a distance, and that Groover's obligation is one of means, to the exclusion of any obligation of result.

Groover's homepage puts more than 4 million pieces of feedback against more than 1 million shares, a count that covers reviews and playlist adds alike. By that arithmetic, one share for every four tracks sent, or about €8 of contacts per share.

On Soundmango there are no credits and no packs. You choose your criteria and a duration, see the price before you pay, and pay once. If your track doesn't pass our review, no playlist fits it, or no curator takes on your campaign, you get every cent back. If a curator takes it on and doesn't deliver, we find a replacement at no extra cost, or refund you for what wasn't delivered.

How you find curators, and who hears your track

Groover gives you the list and you work through it. You filter it, read the profiles, write a pitch, and pick each curator you want to reach, with every pick paid in Grooviz. Their guidance is to contact at least 50, because in Groover's words reach matters more than any single pitch. Each of those 50 is your own judgment about whether your track suits that playlist, and each pick costs 2 Grooviz whether the curator shares your track or not.

On Soundmango you tell us what kind of playlist you want: the genres and a minimum follower count. Your track only reaches curators whose playlists fit, and when one passes, we bring it to the next.

What you get for your Grooviz

What Groover promises is a reply. Their terms define feedback as written feedback of at least 15 words, and their curator guide advises listening to at least a minute of the track before writing it. The reply is due within 7 days, and Groover puts their answer rate at over 85%, with most replies inside 72 hours. On placements their FAQ is direct: placement is never guaranteed, and if your track matches the playlist, the curator can add it.

On Soundmango a campaign gets you the curator's ratings of your track and a promotional post about it on our partner site, under the curator's name. Soundmango can't make a curator add your track either. Curators always decide for themselves, and approved tracks have an estimated 99% chance of landing on at least one playlist.

Which one is right for you?

Choose Soundmango if

  • You want to see one price before you pay, and pay it once.
  • You want your track to reach only curators whose playlists fit it, without picking and pitching them yourself.
  • You want every cent back if no curator takes on your campaign.
  • You want your track on real playlists with real listeners.

Stay with Groover if

  • You want to choose each curator yourself.
  • Your track isn't released yet.
  • You want to reach radio stations, labels, and blogs as well as playlist curators.
  • You want a written reply from everyone you contact.

Questions about Groover and Soundmango

Get your track on real Spotify playlists

Soundmango is a playlist promotion marketplace with a 99% chance of landing on a playlist. If no curator fits your track, you get 100% of your money back.

Join the waitlist for early access

Groover is a trademark of its owner. Soundmango is not affiliated with Groover. Details reflect Groover's public site and terms. Spotted something that changed? Tell us.